I build and optimize Shopify Plus stores for
high-growth CPG brands
I'm a freelance Shopify developer and CRO specialist. Brands bring me in to ship heavy
custom development, run disciplined A/B tests, and turn the winners into permanent
revenue. All without hiring an agency or another full-time engineer.
Trusted by 7 & 8-figure CPG and subscription brands on Shopify Plus
What I do
Heavy Shopify development, pointed at one thing: revenue per session
Most stores don't need more features. They need the right ones, shipped cleanly and
proven with data. That's the whole job.
Core specialty
A/B testing that actually compounds
I run the full loop: build a hypothesis from real session data, design and develop the
variant, run the test until it's statistically meaningful, then roll the winner into
the theme permanently. Losers get documented and shelved. Winners stack.
Hypotheses grounded in analytics, session recordings, and support tickets
Variants built natively in the theme, so no flicker and no bloated third-party editors
Clean test hygiene: one variable, adequate sample, honest reads
Winners hard-coded and documented so gains never quietly disappear
01Hypothesize
02Build variant
03Run the test
04Roll out winner
Custom theme development
Liquid, metaobjects, and sections built to spec. Fast, maintainable, and editable by your team.
Conversion rate optimization
PDP, cart, and checkout flows rebuilt around what the data says buyers actually struggle with.
Subscription experience
Recharge, Skio, and Stay Ai builds, with upgrade paths, bundle logic, and portals that reduce churn.
Speed & Core Web Vitals
Auditing app bloat, render-blocking scripts, and image pipelines until the store feels instant.
Checkout & Shopify Functions
Checkout extensibility, custom discounts, and gift-with-purchase logic on Shopify Plus.
Analytics & tracking
GA4, server-side tracking, and clean event data so the numbers you optimize against are real.
Landing pages & offers
Campaign pages, bundle builders, and quizzes built to convert paid traffic, not just look good.
Migrations & replatforming
Theme rebuilds and platform moves handled without losing SEO, data, or a single order.
The stack
Tools I already know inside out
No ramp-up time billed to you. If it's in your stack, chances are I've shipped with it.
Shopify Plus
Liquid
Metaobjects
Recharge
Skio
Stay Ai
Shopify Functions
Checkout Extensibility
Klaviyo
GA4
Server-side tracking
Figma
HTML
CSS
JavaScript
TypeScript
Alpine.js
Tailwind CSS
Node.js
Git
Work with me
Two ways to bring me in
Every engagement starts the same way, with a short call to scope what you actually need.
Pricing depends on scope, so let's talk before either of us guesses.
One-time project
The full revamp
A single, defined scope covering everything you want changed, whether that's a full
redesign, a rebuild, or a long list of fixes and features knocked out in one engagement.
Everything in scope agreed up front
Design and development handled end to end
Custom sections built to your brand, not a template
Ongoing capacity every month. You get a senior developer who already knows your stack,
working a prioritized queue and continuously testing into higher conversion.
A rolling queue you control and reprioritize anytime
Continuous A/B testing program with winners rolled out
New features, landing pages, and seasonal campaigns
Proactive monitoring for speed and theme regressions
Direct async access with no account manager in between
Prefer to write first? Email me at
a41hello@gmail.com,
though a quick call is usually faster.
How it works
Straightforward from the first call
01
Intro call
Thirty minutes on your store, your numbers, and what's actually getting in the way.
02
Audit & plan
I review the theme, the data, and the funnel, then come back with a prioritized plan.
03
Build & ship
Work goes out in small, safe increments so you see progress every week, not every quarter.
04
Test & compound
Changes get validated, winners get rolled out, and the next hypothesis goes into the queue.
About me
You're hiring a person, not a pipeline
I work directly with founders and ecommerce leads at CPG and subscription brands. No
account managers, no junior devs quietly doing the work, no discovery phase that bills
for a month before anything ships.
You send context, I ask the two questions that matter, and the work goes out.
Most of my clients stay on long after the first project, because a testing program that
keeps finding winners pays for itself.
You talk to the person writing the code, every time.
Senior only
No handoffs to juniors, no learning on your budget.
Fast loops
Async-friendly updates and work shipped in days, not sprints.
Flexible scope
Slot in beside your existing team, agency, or freelancers.
FAQ
Questions I get before the first call
What does an engagement cost?
It depends entirely on scope, so I quote after the intro call rather than posting a number that fits nobody. You'll get a clear figure before any work starts.
Do you work solo or with a team?
Solo. You work with me directly on every engagement, which is exactly why the feedback loop stays short.
Can you work alongside our existing team or agency?
Yes, and it's common. I regularly slot in as the specialist developer beside an in-house team, a design partner, or a marketing agency.
How quickly do things ship?
Most individual tasks go out within days. Larger builds get broken into increments so you're never waiting weeks to see progress.
Do you only work on Shopify?
Shopify and Shopify Plus are my focus, and that specialization is the point. It's where I can move fastest and add the most value.
Who owns the work?
You do. Every line of code and every asset I deliver is yours to keep, permanently.
Next step
Let's talk about your store
Bring your current numbers and your biggest frustration. Thirty minutes, no pitch deck,
and you'll leave with a clear read on what I'd do first.
